I was contacted by Josh (Mosaic) with the task of creating a short promotional documentary about a DJ set he was doing at a fashion boutique store in Cambridge called Giulio, where they host an event every month with a DJ. We wanted to tell the story of the store and how it started and then discuss the connections between fashion and music and why it is so relevant to have a DJ like Mosaic in their store.
We felt it was very important to have a highly stylised film so I decided to go for a very contrast heavy, black and white style for the film, as this suited the high fashion look of the store as well as Josh's branding. During production I shot a lot of slow motion footage which is used throughout the film, as again this really suits the environment as creates a really interesting visual atmosphere.
For the soundtrack I used two tracks: the first 'Producer' - Herzeloyde and the second 'Hovercraft' - Memorecks. I knew the music was incredibly important for this project so I chose these two electronic tracks which had strong melodies and drums. This enabled me to use kinetic editing to get across this very stylised look and feel to the film.
It was great working with Josh on this project and I hope you enjoy it too.